Bad
200 reviews
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website.Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.
straightaheadbeauty.com (straightaheadbeauty.com) has 200 customer reviews on Rated Honest, with an average rating of 1.9 out of 5.
200 approved reviews, newest moderated first
Elaine
Posted
The curler and flat iron get way to hot. I have burned my fingers trying to use them. The shampoo and conditioner are terrible, they caused excessive hair loss in a very short period of time. Wishing I had not fallen for the scam at the mall.
Sam S.
Posted
they send imposters to buy their own resale product to give them negative reviews, while their authorized reps encourage resale. These are unscrupuluous dishonest ruthless arrogant people who operate like gangsters, don't hesitate to destroy honest small businesses. I wish them the same fate one day
Veronica M.
Posted
Finally found my favorite! I've purchased many hair tools over the years, but this is the first one that actually delivers what it promises. My hair feels silky, has more shine, and the style lasts all day. I also love the shampoo and conditioner because they don't weigh my hair down and leave it feeling clean and soft. What impressed me the most was the customer service. Everyone was knowledgeable, friendly, and happy to answer every question. Straight Ahead Beauty has definitely earned a loyal customer.
Response from straightaheadbeauty.com· Oct 10, 2026
Thank you so much for your wonderful review! We’re thrilled to hear that you’re loving your styling tools, shampoo, and conditioner, and that they’re helping your hair look and feel its best. It’s especially rewarding to know that our customer service team made such a positive impression and was able to answer all your questions. Your kind words and loyalty mean so much to us, and we truly appreciate you choosing Straight Ahead Beauty. We look forward to continuing to provide you with products and service you can count on!
Gisela
Posted
I completely fell for the scam at Providence Place Mall yesterday. I was sold something that I was told was the pro glider 2.0 rose gold, but when I got home the element in the box was seemed a much cheaper replica, and it says pro glider 1.0. It doesn't curl my hair as the professional item they tried on my hair at the mall. I paid $200 for it and I was totally scammed. Now that I want a refund, the printed receipt says "No refund" and I was never told that before purchasing the item. Please never buy any of these products at the mall!!!!
Response from straightaheadbeauty.com· Oct 6, 2026
We’re very sorry to hear about your experience and understand how frustrating it must have been to believe you were purchasing the ProGlider 2.0 and then discover that you received the ProGlider 1.0 instead. We are an independent manufacturer, and our products are sold through independent retailers. Based on what you’ve described, it sounds like there may have been a mix-up at the retail location where your purchase was made. In fact, the ProGlider 1.0 is a little bit of a nicer model as it features built-in temperature control, which is an added feature designed to help provide more consistent heat. We’re also sorry to hear that you were unable to recreate the same style at home. Many of the independent retailers that carry our products have professional stylists working in their locations. Professional stylists have extensive experience using styling tools, and sometimes it can take a little practice to become comfortable with a new tool and recreate the same results at home. We certainly understand your disappointment, especially if you were expecting the ProGlider 2.0. Since your purchase was made through an independent retailer, we would recommend contacting the retailer directly regarding the product you received and see if they can exchange the tool for you. We’re sorry for the misunderstanding and hope the retailer is able to help resolve the situation for you.
Marina D.
Posted
I was scammed. They showed me and sold me a infrared high end straightener. The one I opened in the box is a cheap basic ceramic straightner. I paid $187 for it. Very upsetting. They advised a different product and gave me something different. The sales women was very pushy and after I purchased it she kept trying to sell more & more. I walked away at one point and she hollared for me like I forgot something and she kept on and on. Forceful & dishonest sales tactics. This happened at the Cool Springs Galleria Mall.
Response from straightaheadbeauty.com· Sep 8, 2026
We’re very sorry to hear about your experience and understand how upsetting it would be to believe you purchased one of our infrared high-end straighteners, only to open the box and find a different tool inside. Because your purchase was made through an independent retailer, we would recommend first returning to the retailer where you made the purchase and bringing this to their attention. Did you have an opportunity to go back to the store and let them know that the tool you received was not the one you were shown or intended to purchase? If there was a mix-up or misunderstanding at the time of purchase, we’re hopeful the retailer will be able to assist you with exchanging the tool for the correct model. Purchases made through independent retailers are handled directly by the retailer in accordance with their return and exchange policies. We’re sorry again that you had a frustrating experience, and we hope the retailer is able to resolve the issue for you quickly.
Silvia L.
Posted
Exceeded my expectations! I have very curly, hard-to-manage hair, so I was honestly skeptical. After using the Straight Ahead Beauty straightener just once, I was amazed by how smooth and soft my hair looked. It didn't leave my hair feeling dry like other brands I've tried. I also picked up the hair care products, and after a couple of weeks my hair feels healthier and looks much shinier. The team was welcoming, professional, and never made me feel pressured to buy. I'm really happy I found this brand.
Response from straightaheadbeauty.com· Jul 30, 2026
Thank you so much for your wonderful review! We're thrilled to hear that our straightener made such a difference for your curly hair and left it feeling smooth, soft, and healthy without the dryness you've experienced with other brands. It's also fantastic to know that you're seeing great results from our hair care products. Hearing that your hair feels healthier and looks shinier after just a couple of weeks truly makes our day! We especially appreciate your kind words about our team. Providing a welcoming, pressure-free experience is very important to us, and we're so glad you felt comfortable throughout your visit. Thank you for choosing Straight Ahead Beauty and for taking the time to share your experience. We look forward to helping you keep your hair looking its absolute best!
Byron Y.
Posted
There is genuinely nothing good to say about this company. My wife tried a few of the products and it irritated her skin (scalp) and smelled horrible. They also didn't want to accept a return and their support was rude. Avoid at all costs. To clarify, the exact products were the "Straight Ahead Aura Hair Serum with with Angelica oil" and Retinol and the "Revitalizing Moroccan Hair Serum".
Response from straightaheadbeauty.com· Jul 21, 2026
We're sorry to hear about your wife's experience. However, we believe this review may have been intended for a different company. We do not manufacture or sell skincare products or any products designed for use on the skin, and we have no record of any customer interactions under this name. If this review was posted in error, we kindly ask that you verify the company it was intended for. If you believe it was meant for us, please contact us directly so we can look into the matter.
Christina G.
Posted
Worst straightener I ever bought. Doesn't heat up enough to make my hair straight. I went back to my Conair one and it blows this one away. Do not waste your money!!
Response from straightaheadbeauty.com· Jul 21, 2026
We're disappointed to hear our flat iron didn't perform as expected for you. Our styling tools are designed to reach professional styling temperatures, so if yours isn't heating properly, it may not be functioning correctly. We'd appreciate the opportunity to assist you. Please contact our support team at [email protected], so we can troubleshoot the issue and, if necessary, help you with a warranty replacement.
