Excellent
4,236 reviews
The iFISH StoreHonesty, pricing, process and quality scores appear once 5 customers have rated them.
The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
The iFISH Store (theifishstore.com) has 4,236 customer reviews on Rated Honest, with an average rating of 4.6 out of 5.
Showing 322 reviews with 4 stars · Clear filters
Michael P.
Posted
They handled any issues I had quickly and the fish are doing well
Response from The iFISH Store· May 26, 2026
Hi Michael; Thanks so much! We’re really glad we could help get everything sorted out quickly and that the fish are doing great. We appreciate you choosing us and hope to see you back again soon!
Kim
Posted
Fish shipped within 48hrs, delivery however was another issue. FedEx showed a delivery time of between 10:45 and 2:45, actual delivery time was 7:03. Luckily they were packed well, as the heat packs were dead, but the fish seem to be okay.
Response from The iFISH Store· May 1, 2026
Hi Kim; Thanks so much for your feedback—we really appreciate you sharing your experience! We’re glad to hear your cichlids arrived safely and that the packaging held up, even with the unexpected delay. That’s exactly why we take extra care with insulation and packing. Situations like late deliveries can definitely happen, and we want to make sure your fish are protected every step of the way. We’re sorry the delivery window didn’t line up as expected. That’s always frustrating, especially when you’re planning around it. But we’re happy to hear the fish are doing well. If you ever notice anything off or have questions as they settle in, don’t hesitate to reach out. We’re always here to help. Thanks again for choosing us!
Dave A.
Posted
Customer service was great. They will call you back as needed would buy from them again
Response from The iFISH Store· Mar 10, 2026
Hi Dave; Thanks so much for the kind words! We’re always happy to help and make sure you get the support you need. Glad you had a great experience, and we really appreciate your trust in us. Enjoy your African Cichlids and Catfish, and we look forward to helping you again soon!
Sal C.
Posted
I love the fish that survived. I did lose 3, but the other 3 discus are beautiful.
Response from The iFISH Store· Mar 10, 2026
Hi Sal; Thanks so much for giving us a try! We’re really glad to hear the three discus that made it are doing well and that you’re enjoying them. We’re sorry you lost a few along the way. If you ever run into any issues after arrival, don’t hesitate to reach out. We’re always happy to help with acclimation tips or anything else to help your fish settle in. Appreciate your support and hope you continue to enjoy your discus, plecos and tetras!
Nikko
Posted
The assorted 10pk I ordered from them came with a beautiful assortment of Discus.
Response from The iFISH Store· Nov 17, 2025
Thanks so much! We’re really glad to hear you were pleased with the assortment you received. Discus are such stunning fish, and we're sure the 10-pack brought a beautiful variety to your tank. We appreciate you as a repeat customer and look forward to helping you stock your tank again in the future!
Juan
Posted
I will like to give more stars just for one little detail about what the fish was feeding before was sent it .My two fish disc refusing to eat one is just starting to eat and getting a nice orange color the second one still yellow and hide the entire day barely piking something I have the feeling is gonna die.
Response from The iFISH Store· Oct 20, 2025
Hi Juan; Thanks so much for your feedback and for taking such good care of your new Discus! We’re glad to hear one of them is starting to eat and show some nice color. It can sometimes take a little time for Discus to fully settle in after shipping—they’re sensitive fish and may go off food or hide until they feel comfortable in their new surroundings. We typically feed a mix of high-protein flakes and pellets, along with frozen foods, so offering something similar (like frozen bloodworms or brine shrimp) can help encourage them to eat. If the second one still isn’t improving, please reach out to us directly with some details and photos—we’ll be happy to help you troubleshoot and make sure everything’s on track. Thanks again for sharing your experience!
John F.
Posted
All of my fish arrived alive and what would have been nice is if they were labeled. Only reason I deducted a star.
Response from The iFISH Store· Sep 16, 2025
Hi John; Thank you for your feedback! We’re glad to hear your African Cichlids arrived healthy and are doing well. We understand how juvenile Cichlids can be a bit challenging to tell apart since they haven’t quite developed their distinctive colors and markings yet. Although we typically don’t label the fish when packaging, we’re happy to do so when requested on the order. We appreciate you pointing this out!
Judson T.
Posted
They are supposed to quarantine their fish to make sure they’re free of any disease. Ich is one of the most common diseases that is very difficult to get rid of once you have purchased a fish that has it and introduced it to your tank. I purchased a variety of fish and specifically the silver dollars that I purchased had this disease and introduced it to my tank and I lost some fish that I’ve had for almost 2 years as a total of seven fish plus all of the silver dollars I sent pictures I did everything I was supposed to do. My tank is absolutely beautiful my water levels, etc. are perfect and they were not willing to do anything to help. I clearly sent pictures of the host fish that had it after I pulled him out and put him in a hospital tank, but by then it was too late. As a follow up at my original review, they have refunded me accordingly and I do want to explicitly say that I use double Fluval 407 filtration systems with very light charcoal to not interfere with medication‘s etc.. I also have two UV filters which cover each of those systems all on a 125 gallon tank as I’m sure you can understand it is really odd to me that out of all the fish that I introduced from their store, which I will say are beautiful fish, and exactly what I wanted the silver dollar one specifically was the first to have a massive outbreak and then subsequently the other one’s got it. What is interesting as my other fish showed no signs of ICH, but they passed away. I’m sure everyone can understand my frustration because I have invested a lot of money in time and effort into maintaining a beautiful aquarium and a beautiful ecosystem of top metal and bottom feeders, adequate pH at 7.0, special phosphate, filtration, ammonia, filtration, nitrate filtration. I typically add a product called ICHX whenever I add a new fish just to be on the safe side so as you can imagine this wasn’t a simple throw the fish in the tank and wish for the best so I hope enthusiast out there can understand my frustration. I have determined that going forward. I have already set up a Hospital tank that when I order fish, I am going to make sure they are in that tank isolated for at least four days before adding them to my tank just to be on the safe side, I wish there was a way to share a picture of my aquarium here but apparently there’s not.
Response from The iFISH Store· Sep 10, 2025
Hi Judson; Thank you for taking the time to share such a detailed description of your setup with us and the care you give your fish via email. It’s clear you’re very dedicated and experienced, and we completely understand how upsetting it can be when an issue arises in an aquarium. At this time, our silver dollar fish—and all other fish currently in our tanks—show no visible signs of ich. We closely monitor our fish daily, and there have been no recent outbreaks at our facility. Our filtration system includes a 300-watt UV light to help prevent bacteria and parasites, and we check water parameters weekly. It’s important to note that ich can sometimes exist in an aquarium without obvious symptoms. Outbreaks can occur when new fish are added, especially if there’s any stress or change in water conditions. Even healthy-looking fish can occasionally trigger an outbreak if ich or its spores were already present but inactive. Silver dollar fish are particularly sensitive to stress and environmental changes, which can make them more susceptible to ich. Considering this, and since our fish were healthy at the time of shipment, it’s possible that the outbreak in your tank may have been related to pre-existing conditions or dormant ich already in your established aquarium. As you know, pinpointing the exact source of ich is often very difficult. Because of this, we aren’t able to take responsibility for losses in established aquariums. That said, we truly value you as a customer and want to work toward a positive resolution. As a gesture of goodwill, we’ve issued a refund of $33.56 for your silver dollar fish. Please don’t hesitate to reach out with any questions or concerns in the future—we’re always happy to help and provide guidance to keep your fish healthy.
